Whether you think that poster presentations are an easy or daunting task, they are a great way to network with other researchers in your field and receive feedback on your work. Poster presentations also provide you with the opportunity to communicate the essence of your research with other scientists. Here are some best practices for communicating your research effectively through posters:
Each conference will have its own format and they will also upload specifications regarding the size of your poster, its orientation (portrait or landscape), and other guidelines about font size or layout. The conference website will also provide you with maps and information about timelines and schedules. It is important for you to check and download these instructions ahead of time before you begin working on your poster.
Your poster should have a logical flow with boxes and headings. The layout is generally prescribed by the conference, but it usually includes the following components:
If your poster has too much information in text or is poorly organized, it’ll be hard to capture the attention of your audience. Many people might look at your poster from a distance or from an angle and attendees would rather not read so much text in such situations. Large blocks of continuous text can also make it hard for audiences to read and understand your take-home message. For the results section, it is especially important to display your results as a figure (with appropriate captions) because that is what most attendees will focus on during your presentation. Avoid using as many colors as you can. Rather, try to use colors to effectively communicate your research (for example, to emphasize something or differentiate between two groups). Adding some white space between different sections and reducing clutter can also help make your poster clear and easy to understand.
A typical presentation lasts anywhere between 5-15 minutes. You can begin by introducing yourself - this is especially important if you’re on the job market. In your presentation, you should make sure to hit some key points about your research. Resist the temptation to read your poster and instead, use the oral presentation to supplement details that are in your poster or to draw attendees’ attention to specific sections. Be ready to be flexible during your presentation: some people might ask you questions after your presentation while others might ask you questions during your presentation. Some people might also stop by to learn more about you or informally talk to you about your research.
One way to make a good first impression is to dress professionally. You should also consider wearing comfortable shoes because you might need to stand for several hours while presenting your poster.
Some people share business cards while others add QR codes to their posters to share their contact information with interested parties and potential collaborators. Sharing your contact information and following up with people after the conference can go a long way in developing positive professional relationships and collaborations with others.
It can be exciting to talk about your work and listen to other people’s research on topics that interest you. You will usually see or meet other academics you admire or peers who share your interest. Even with so much going on, don’t forget to have fun when you’re at the conference.
The links below are some excellent resources for designing your poster and effectively presenting your research at a conference. These resources also have sample poster presentations or might include templates that you can use for your own presentation.